Due to the COVID-19 pandemic, tourism income in the year 2020 and 2021 sharply decreased due to bans on travel and the imposition of domestic restrictions. The research makes use of the analysis of social media to explore how changes in tourist preferences can influence businesses in the tourism sector to be relevant and responsive. The ultimate purpose of the study is to provide guidelines and insights into the improved services, improved marketing strategies, and overall satisfaction of tourists in this tourism industry of Thailand, specifically domestic tourists.

Worarat Krathu

Chakarida Nukoolkit